TY  - GEN
AU  - Cundiff, Edward W
AU  - Still, Richard R
AU  - Govoni, Norman A P
TI  - Fundamentals of Modern Marketing
U1  - 658.8 
PY  - 1977///
CY  - New Delhi
PB  - Prentice-Hall Pvt Ltd
KW  - Marketing
ER  -