TY  - GEN
AU  - Dalrymple, Douglas J
AU  - Parsons, Leonard J
TI  - Marketing Management: Text and Cases
T2  - Wiley\Hamilton Series in Marketing
SN  - 0471191302
U1  - 658.8 
PY  - 1976///
CY  - Santa Barbara
PB  - John Wiley & Sons, Inc.
KW  - Marketing
ER  -