TY  - GEN
AU  - Wentz, Walter B
AU  - Eyrich, Gerald I
TI  - Marketing: Theory and Application
T2  - The Harbrace Series in Business and Economics
SN  - 0155551108
U1  - 658.8 
PY  - 1970///
CY  - New York
PB  - Harcourt, Brace & World, Inc.
KW  - Marketing
ER  -