TY  - GEN
AU  - Zeithaml V.A.
AU  - Gremler D.D.
AU  - Bitner M.J., et.al.
TI  - Services Marketing: Integrating customer focus across the firm
SN  - 0070660076
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw hill Book Co.
ER  -