TY  - GEN
AU  - Chunawalla S.A.
AU  - Kumar K.J.
AU  - Sethia K.C., et.al.
TI  - Advertising Theory and Practice
SN  - 8174939334
U1  - 659.1 
PY  - 2000///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Marketing, Advertising Agency, Communication
ER  -