Principles of marketing /

by Kotler, Philip.
Additional authors: Armstrong, Gary -- (Gary M.)
Edition statement:13th ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm. ISBN:9780136079415 (casebound : alk. paper); 0136079415.
Subject(s): Marketing.
Year: 2010
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Includes bibliographical references (p. R1-R26) and indexes.

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