Marketing Research (Record no. 1672)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00352 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 003003566X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | ZAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald |
| Dates associated with a name | |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Remainder of title | Fundamentals and Dynamics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Illinois |
| Name of publisher, distributor, etc | The Dryden Press |
| Date of publication, distribution, etc | ZAL 1975 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 744p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burger, Philip C |
| Dates associated with a name | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cental Instituite of Fisheries Education | Cental Instituite of Fisheries Education | 03/22/2012 | 3 | 658.83 ZAL | 7902 | 04/13/2015 | 03/03/2015 | 03/22/2012 | Books |