Modern Marketing Management (Record no. 1587)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00323 a2200121 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DAV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davar, Rustom S |
| Dates associated with a name | |
| 245 ## - TITLE STATEMENT | |
| Title | Modern Marketing Management |
| Remainder of title | In the Indian Context |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bombay |
| Name of publisher, distributor, etc | Progressive Corporation Pvt LTd |
| Date of publication, distribution, etc | DAV 1979 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 641p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cental Instituite of Fisheries Education | Cental Instituite of Fisheries Education | 03/22/2012 | 1 | 658.8 DAV | 7766 | 07/21/2012 | 06/29/2012 | 03/22/2012 | Books |