Marketing Management (Record no. 1563)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00404 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471191302 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dalrymple, Douglas J |
| Dates associated with a name | |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | Text and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Santa Barbara |
| Name of publisher, distributor, etc | John Wiley & Sons, Inc. |
| Date of publication, distribution, etc | DAL 1976 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 641p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Wiley\Hamilton Series in Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parsons, Leonard J |
| Dates associated with a name | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cental Instituite of Fisheries Education | Cental Instituite of Fisheries Education | 03/22/2012 | 1 | 658.8 DAL | 7382 | 01/13/2015 | 04/22/2014 | 03/22/2012 | Books |